Most of your market can't explain what you do.
We turn your best customer story into a hardcover book and send it to the decision makers at the companies you want to win. Your market learns what you do, and every email, ad and demo after it lands better.
Send one case study. We'll mock up your cover and a sample spread, and show you the companies it would go to.
of B2B buyers say case studies and success stories are the most influential content they see.
Buyers trust what happened to a company like theirs more than anything a vendor says about itself. Most of your market never sees that proof. A StoneBrief edition puts it on their desk, in a form they keep.
Mixology Digital, 2025 B2B Buyer ReportThe problem
If your market doesn't get it, every campaign starts from zero.
Hard-to-explain products lose deals before the first conversation. Prospects skim a subject line, can't place what you do, and move on. Your outbound, ads and demos all pay for that gap.
- Inboxes are full of content that all sounds the same.AI has made written outreach cheap and endless. Something physical and substantial is now what stands out.
- Your best proof is buried.Your case studies took months to approve, then went onto a resources page that mostly existing customers read.
- New segments don't know you at all.When you move into a new vertical, region or product line, you're a stranger to every account on the list.
Average reply rate to cold email across billions of sends in 2025. Fewer than 4 in 100 get any answer at all.
Instantly, 2026 Cold Email Benchmark ReportPeople involved in the average B2B buying decision, and 89% of purchases span two or more departments.
Forrester, The State of Business Buying 2024Average response rate to direct mail sent to prospect lists, people with no prior relationship with the sender.
DMA (now ANA) Response Rate Report, 2018Industry figures, not StoneBrief results. The mail figure covers all industries, not only B2B.
What arrives
A real book, in a real package.
No glossy mailer and no gift box. Each edition ships in a plain kraft mailer with a real shipping label, so it reaches the desk as a package, not as marketing mail.
The hardcover
8.5 inches square, about 24 pages. One customer's story told through big numbers, charts and short text. Readable in ten minutes, understood from the headlines in two.
The package
A plain kraft mailer with a printed shipping label, addressed by name to a decision maker at their office. It gets opened like any other package.
The digital flipbook
Every edition comes with a digital version for your website, emails and sales conversations, so the story works online too.
25 team copies
Copies for your sales and leadership team, for meetings, trade shows and anyone who should hand the story across a desk.
When to send
Teach the market first. Sell to it second.
The most common use: books land two to four weeks before a campaign, so by the time your emails, ads and calls arrive, the people reading them already know your story.
Moving into a new market
Introduce yourself to a vertical, region or buyer type that has never heard of you, with a customer just like them.
Launching something new
Show what the new product did for its first customer before the launch campaign goes out.
Ahead of a trade show
Send to the attendees you want to meet, so they arrive already knowing why to find your booth.
Rebrand or acquisition
When your story has changed, put the new version on the desks of the market that knew the old one.
It works outside campaigns, too.
Any time the right people need to understand what you do, a book does the explaining.
The accounts you want most
Put the story on the desks of your top 200 targets, the ones your team has been chasing for months.
Deals that have gone quiet
Give stalled opportunities something to pass around internally, so the rest of the buying group sees the proof.
Growing existing accounts
Show other divisions, locations or teams at current customers what you did for one part of their company.
Partners and resellers
Teach the people who sell for you exactly what you do and who it's for, in a form they'll keep and use.
Preview yours
See how your edition starts.
Type in your own details. This is a rough sketch; your real mockup is designed by our team from your actual case study.
The companies it would reach
In your free mockup, these are named companies in your target market, with the decision makers we'd send to.
The short version
Same crew, far more done.
Here's what changed, in numbers.
Sound like your company?
If you run heating and air, this is your story.
Brasswick works with companies like yours.
The process
- Send us your case studyWe build the edition from a case study you already have. No interviews or new approvals from your customer.
- We write and design itTwo rounds of revisions, your approval on every page, and a digital flipbook included.
- We build the listDecision makers at the companies in your target market, with verified office addresses. Or bring your own list.
- Books land when you need themShipped by name in plain kraft mailers, usually two to four weeks ahead of your outreach.
- Everything after lands betterYou get a reception summary, and every email, ad and call that follows reaches people who know your story.
How it works
One case study in. A market that knows you.
You send the story. We handle the writing, design, list building and printing, and every book is packed and shipped from our facility in Florida.
Inside an edition
Built to be skimmed by an operator with ten minutes.
Pages from our sample edition. Every edition follows the same shape: the situation, what changed, the numbers, and why the reader's company is in the same position.
The short version
Same crew, same trucks, far more done.
- BeforeDispatch on a whiteboard, invoices on paper, and over two hours a day per tech on the road.
- The changeThe whole day on one screen: routes, jobs, parts and payment.
- AfterMore jobs per tech, less driving, and getting paid in days instead of weeks.
The problem
A great team, losing the day to the road.
Techs criss-crossed the county in the order calls came in. The schedule lived on a whiteboard and in one dispatcher's head.
A technician's day, before
3.1 jobs. Over two hours driving.
A technician's day, after
3.8 jobs. Under an hour and a half driving.
Getting paid
Paid in 2 days, not 9.
Invoices go out from the driveway, before the truck leaves.
Sound like your shop?
Check what's true today.
- The schedule lives on a whiteboard
- Techs call the office for job details
- Invoices wait for the weekend
- Routes follow the order calls came in
Run your own numbers
What would 0.7 more jobs a day be worth to you?
Brasswick, Tolliver & Daughters and Halvorsen Mechanical are fictional, and the figures are illustrative. Your edition uses your real customer and your real results. Flip through the full sample edition.
Pricing
Less per decision maker than the campaigns you already run.
A Top 200 Edition costs less than a single trade show booth, and at any size each decision maker costs less to reach than a typical gift. There's no platform fee, no subscription and no annual contract.
A trade show
Average cost to exhibit at one show, for a few days in front of whoever walks past the booth.
Cvent, The Ultimate Guide to Trade Show MarketingA gifting platform
Average platform spend for smaller companies on a leading gifting platform, plus the cost of every gift you send.
SpendHound, Sendoso pricing data from 160 customersA StoneBrief edition
A Top 200 Edition costs less than one booth. Larger editions reach your whole market for less per decision maker than a typical gift, with nothing to subscribe to.
Get your pricing with your mockupHow pricing works
An edition fee to create the book, then one all-in price per book sent. The per-book price drops as you send to more of your market, and resending an existing edition carries no new edition fee.
Exact pricing comes with your free mockup, based on your edition and how many companies you want to reach.
Included with every send
- The hardcover book
- Kraft mailer and shipping label
- Postage
- Packing and fulfillment
- List building
- Address verification
- 25 team copies
- Reception summary
Top 200 Edition
Your edition on the desks of the 200 accounts you want most. The easiest way to start.
Launch or Event Edition
Built around a launch, a trade show or a move into a new segment.
Market Edition
Your whole lookalike market, from 1,000 to 3,000+ companies.
Who it's for
Built for companies with a story worth reading.
Check what applies to you.
Editions work especially well for:
- Vertical software
- Industrial suppliers
- 3PLs and logistics
- ERP and NetSuite partners
- Vertical IT and cyber
- Engineering firms
Compared with gifting
A gift gets a thank-you. A book teaches them what you do.
A typical gift send
- Arrives as
- Swag, snacks or a gift card
- What it says
- "We'd like your attention"
- Gift policy
- Often capped or refused
- A week later
- Gone
A StoneBrief edition
- Arrives as
- A hardcover book in a plain shipping package
- What it says
- "Here's what we did for a company like yours"
- Gift policy
- Business information, not a gift
- A week later
- On the desk, or passed to a colleague
Questions
What people ask first.
Do we need a finished case study?
We build editions from a case study you already have. If yours is thin, send what exists, such as a customer webinar, a sales deck or a results summary, and we'll tell you honestly whether it's enough for a book.
How do you measure results?
We confirm delivery and send you a reception summary. Beyond that, editions are about understanding: a market that knows what you do before your campaign reaches it. Most clients see it in how prospects show up to the first call, not in a single attribution number.
How far ahead should we plan?
If the edition supports a campaign, launch or event, plan for books to land two to four weeks before it. Tell us the date and we'll work back from it. Rush timelines are available.
Who chooses the companies?
We build the list from your target market: the companies, the decision makers and verified office addresses. If you already have a target account list, send us the companies and we'll handle the rest.
Is every copy personalized?
Every copy is addressed by name to a specific decision maker. The book inside is the same edition for everyone. Personalized covers are available on smaller runs.
Why a plain mailer instead of a branded box?
A plain package with a real shipping label gets opened like any other delivery. A branded marketing mailer gets sorted as marketing.
What does it cost?
An edition fee to create the book, then one all-in price per book that drops with volume. A Top 200 Edition costs less than a single trade show booth, and larger editions cost less per decision maker than a typical gift. You get exact pricing with your free mockup.
Is it only for campaigns?
No. Sending ahead of a campaign is the most common use, but editions also work for top account lists, stalled deals, existing customers and partners: anywhere the right people need to understand what you do.
What happens after the first edition?
Most companies send again: a variant for another buyer type, a resend to new accounts, or a new edition for a launch or event. Resends carry no new edition fee.
Start here
See your edition before you decide anything.
Send one case study. We'll design the starting point of your edition and walk you through it.
- Send your case studyA link or a file, plus the market you want to reach.
- We design your mockupYour cover, a sample spread, and the first companies it would go to.
- We walk you through itA short call to go through the edition and what a first send would look like.
Rather just talk? Book a 15-minute call.
Request received.
We'll review it within one business day and email you to set up your walkthrough.